Marketing at Lake Area Technical College
Watertown, SD · Public · Associate Degree
TradeSchoolWorth Score (Base Case)
54
Strong Growth
51
Base Case
44
Conservative
Earnings
$32,043/yr (-27% vs median)
AI-Proof
Exposed (46% shielded)
Job Market
Very Large (204,300 openings/yr)
Future-Proof Earnings
Three scenarios modeling future earnings based on technology adoption rates and job market trends for Marketing graduates.
| Strong Growth Full Stability |
Base Case Moderate Changes |
Conservative Max Disruption |
|
|---|---|---|---|
| 10-Year Earnings | $410K | $315K | $224K |
| Earnings Multiple | 30.5x | 23.5x | 16.7x |
| Viable Career Paths | 9 of 9 | 9 of 9 | 8 of 9 |
| TradeSchoolWorth Score | 54 | 51 | 44 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as technology and market conditions evolve over time.
Program Tuition
$13,436
Median Debt at Graduation
$12,000
4.5 months of Year 1 earnings
Reported Earnings (5 Year)
$39,495
23% growth from Year 1
Career Paths
Where Marketing graduates typically work. Raw data — no blending. The scenarios above model how these factors interact. This field has roughly 204,300 combined openings per year.
| Career Path | Wage | Openings/yr | Growth | AI-Proof |
|---|---|---|---|---|
| Marketing managers | $161,030 | 34,300 | +6.6% | 50% |
| Sales managers | $138,060 | 49,000 | +4.7% | 55% |
| Advertising and promotions managers | $126,960 | 2,100 | -2.2% | 52% |
| Fundraising managers | $123,480 | 3,600 | +4.2% | 44% |
| Web and digital interface designers | $98,090 | 9,100 | +7.0% | 33% |
| Business teachers, postsecondary | $97,270 | 8,100 | +5.7% | 51% |
| Market research analysts and marketing specialists | $76,950 | 87,200 | +6.7% | 45% |
| Fundraisers | $66,490 | 10,200 | +4.3% | 48% |
Compare & Explore
Marketing Overview
Marketing at Other Schools
Other Majors at Lake Area Technical College
Frequently Asked Questions
What is the TradeSchoolWorth Score for Marketing at Lake Area Technical College?
This program scores 51/100 in the Base Case scenario, factoring in earnings, AI resilience, job market size, and earnings multiple. The score ranges from 44 (conservative) to 54 (strong growth) depending on market conditions.
How AI-proof is a career in Marketing?
We model three scenarios: Strong Growth (full career stability), Base Case (moderate changes), and Conservative (maximum disruption). In the base case, Marketing graduates retain 9 of 9 viable career paths. 10-year earnings range from $223,910 (conservative) to $409,993 (strong growth).
How many job openings are there for Marketing graduates?
The career paths mapped to Marketing have roughly 204,300 combined job openings per year nationally, making this a very large job market.
Is Marketing at Lake Area Technical College worth it?
In the Base Case, this program earns 23.5x its tuition over 10 years. Even in the Conservative scenario, the multiple is 16.7x. The narrow spread between scenarios shows how stable trade careers are compared to desk jobs.
Data: U.S. Department of Education College Scorecard (earnings, debt), Bureau of Labor Statistics 2024-2034
(employment projections), OpenAI GPTs-are-GPTs research (AI task exposure), Felten et al. AIOE.
Scenarios model earnings resilience using AI exposure data and BLS job growth projections.
"Earnings Multiple" is total 10-year projected earnings divided by tuition — not a discounted financial ROI.
Last updated 2026.